UTTERING CHRISTIAN CLICHÉS
There is not a single new parishioner from the new high-tech and high-rise estates that go to a nearby church. Not one, in at least 20,000.
The residents are yuppies, mostly young “professional” couples: upwardly mobile, double-income, childless. The idea of church attendance is not merely unpopular among them; it is inconceivable. You could tell them any monstrous thing about the Christianity and they would believe it. They also wouldn’t care.
It would not matter how we advertised: Christianity could not possibly sell. Pre-packaged haute cuisine will sell, and the most expensive gizmos. Holidays in Kenya will sell. And breaking news on Trump is lapped up eagerly. Formal religion would take prep time that they just don’t have.
Yet they do have a religion that is in a sense, Christian. The coffee shops provide a kind of ritual. The clichés they utter are from Christianity of some sort. Some of them are ready for depression, but not for religion in any of its traditional forms.